What Every Retailer Needs to Know about Running Multiple Stores

October 22, 2015

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Just like most organizations, the success of a retail business relies on the unity and alignment of three critical elements: people, process, and technology. This is especially true when you’re running several retail locations.

As we mentioned in a previous post, retailers looking to add more team members should hire for attitude first, aptitude second. This is because it’s easier to teach someone new skills than it is to modify their default outlook or attitude. As Bruce Nordstrom put it, “We can hire nice people and teach them to sell, but we can’t hire salespeople and teach them to be nice.”

When you’re searching for new employees, look for people who are passionate about your industry and who naturally embody your brand or voice.

When it comes to finding applicants, you can always go through traditional channels such as job boards and career sites, but don’t be afraid to think outside the box. One great way to find potential new hires is to turn to your customer base. That’s what Good Guy Vapes, a vape shop chain in the US does.

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